All companies want to be on the first or second page of organic results for the keywords it feel best describe what it does. That is the area in white on a search result page, not the tinted areas at the very top and sides of the page. In highly competitive markets or markets with many competitors, this is often difficult. Constructing your web site so it is optimized for search engines is the first step. But in those types of markets previously mentioned, the top of the organic results may still not be achievable.
A way to combat this is by utilizing Google AdWords® for search engine marketing, otherwise known as “pay-per-click”. This type of marketing campaign all but guarantees your company will appear on the first page or two for a given keyword or phrase search in those tinted areas at the top or right side of the page. The added bonus for gaining this high profile positioning is each click on your web site link increases your site’s organic value. This will help your site move up in the organic results – but this will only work if you commit to the Google AdWords program we establish.
Google does charge for this premium listing position, but it does not have to be expensive. Kobeco will work with you to develop a search engine marketing campaign and identify a reasonable budget range that will allow us to reach your goals. The duration and cost of an AdWord campaign will vary from industry to industry, but once your site’s organic value goes up enough to get your site on the organic page you want, you can often decrease or even eliminate the AdWord program, if you choose, while retaining organic rank. There will be other ways to help maintain that organic ranking earned through search engine marketing once your site gets there, so understand this is an ongoing process one must commit to.
A quick search, the first page or two of results – does your competition show-up waiting to take that potential lead or sale from you? The odds are very good the user won’t go to a n-th page where your company web site appears. So give your company a chance to compete and let us help move your site to the front of the line!